The Atomic Impact Podcast

Selling With Psychology with Julian Reading

In this episode of the Atomic Impact Podcast, host Jason Osborn interviews Julian Reading, owner of Sales Journey UK, about why founders must become the best salesperson in their business and how buying decisions are driven more by emotion than product features. Julian breaks down how psychology, language, and confidence build trust, sharing real-world lessons from winning major deals and pushing through rejection while building traction. He also highlights his mission to make sales a respected craft and shares how his book Selling with Psychology supports a children’s hospice.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Building Trust in Private Aviation with Fabrizio Poli

In this episode of the Atomic Impact Podcast, host Jason Osborn interviews Fabrizio Poli, owner of the Ultimate Aviators Club, about serving high-net-worth entrepreneurs in the private aviation space. Fabrizio shares lessons on making better hiring and investment decisions, why “fishing” with value-driven content beats cold outreach, and how credibility built through video and education attracts the right clients. He also explains how the Ultimate Aviators Club is modernizing pilot training using coaching and technology like virtual reality to help private aircraft owners fly safer and smarter.
 
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Building People-First Brands with Steve Lowy

In this episode of the Atomic Impact Podcast, host Jason Osborne speaks with Steve Lowy, owner of AES (Anglo Educational Services) and The Residence Apartments, about building successful, people-first businesses in hospitality and education. Steve shares hard-won lessons on managing emotions as a founder, creating authentic brand culture, and why human connection still outperforms automation in trust-based industries. He also discusses his future vision, including innovative aparthotel concepts and expanding study-abroad opportunities across the UK.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Responsible AI and Trusting Yourself with Nadio Granata

In this episode of the Atomic Impact Podcast, host Jason Osborn speaks with Nadio Granata, founder of The AI Collective, about his journey from marketing leadership into the rapidly evolving world of artificial intelligence. Nadio shares powerful lessons on trusting yourself as an entrepreneur, surrounding yourself with the right implementers, and valuing your time by setting clear boundaries and budgets in business. He also discusses his mission to promote responsible AI adoption globally, while helping bridge the growing digital divide.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Holistic Healing for Cancer with Alastair Jessel

In this episode of the Atomic Impact Podcast, Jason Osborn sits down with Alastair Jessel, the founder of Battersea Park Clinic, which specializes in holistic healing for cancer and autoimmune conditions. Alastair shares his entrepreneurial journey, discussing key lessons learned from his multiple business ventures, including the importance of managing cash flow and knowing when to cut losses. He also talks about exciting future projects, including expanding his clinic and launching a unique postbiotic turmeric product with exclusive benefits for anti-inflammatory health.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Building Trust Through Compliance with Lee Werrell

In this episode of the Atomic Impact Podcast, host Jason Osborn speaks with Lee Werrell, owner of UK Compliance Consultant Limited, also known as Compliance Doctor, about building a successful regulatory compliance consultancy in the financial services sector. Lee shares insights on the importance of relationships, dialogue over hard selling, and creating practical frameworks that help businesses navigate complex compliance requirements with speed and clarity. He also discusses lessons learned from decades in business and his goal of scaling Compliance Doctor into a seven-figure consultancy.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Overcoming Fear and Building Mindset with Corina Goetz

In this episode of the Atomic Impact Podcast, Jason Osborne sits down with Corina Goetz, Founder and CEO of Star-CaT, to discuss her journey as an entrepreneur and cultural consultant focused on the Gulf region. Corina shares powerful insights on overcoming fear, reframing failure, and developing the mindset required to build a resilient and visible personal brand. The conversation also explores her passion for demystifying the Middle East, the importance of cultural understanding, and her exciting future projects bridging business, culture, and innovation.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Purpose-Driven Business Transitions with Will Richardson

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Will Richardson, founder of Green Element Group and now partnering with 51 to Carbon Zero, about the real realities of long-term business ownership and transition. Will shares honest lessons on running payroll, leading with transparency, building purpose-driven cultures, and navigating the emotional and strategic challenges of partnering with another company. The conversation also explores sustainability, B Corp leadership, hiring rigorously, and how aligning mission and values creates lasting impact for both people and the planet.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Scaling Businesses with Patience with George Staruch

In this episode of the Atomic Impact Podcast, Jason Osborn talks with George Staruch, owner of Profitability Partners, about what it really takes to build and scale companies without losing your mind in the process. George breaks down why entrepreneurship is a patience game, how tracking the right KPIs (beyond just revenue) reduces chaos and proves you’re making progress, and why relationship-first growth beats “cold” brand building early on. He also shares practical ways to push through the discomfort of sales and marketing by targeting the right people, delivering clear value, and building referral networks that eventually create consistent inbound demand.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Building Business Optionality with Douglas Pudney

In this episode of the Atomic Impact Podcast, Jason Osborn sits down with Douglas Pudney, owner of Outcomes Business Group, to explore what it really takes to build sustainable, high-value businesses. Douglas shares hard-won insights on slowing down to speed up, clarifying purpose and values, and designing businesses around trust, emotion, and long-term optionality rather than short-term growth. The conversation also dives into his work helping SME owners create certainty, enterprise value, and freedom through clear strategy and disciplined execution.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/