The Atomic Impact Podcast

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Ron White, owner of Prestige Workforce Solutions, about growing a talent acquisition business through relationships, referrals, and a more consultative approach. Ron shares how expanding his presence on LinkedIn opened the door to new partnerships and opportunities beyond his local Atlanta market, while a shift in mindset helped him redefine what his business could become. He also discusses the value of discipline, adapting your business model as markets change, and focusing on building a productive business that supports the life you want.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Garret Grajek, owner of YouAttest, about growing an emerging technology company while staying relevant in the rapidly evolving cybersecurity industry. Garret shares why strong industry relationships, consistent communication, and openness to new technologies are essential for building momentum and adapting as markets change. He also explores the growing challenge of identity governance for human and non-human identities and how YouAttest helps organizations manage identity compliance and protect regulated data.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

n this episode of the Atomic Impact Podcast, Jason Osborn speaks with Brian Anthony, owner of Elevate, about helping technical staffing companies accelerate revenue growth through stronger leadership and consistent execution. Brian shares why effective planning, understanding the purpose behind KPIs, and developing people rather than simply managing numbers are essential for sustainable growth. He also explores the challenge of helping founders change their leadership approach, explaining why growing a business often requires leaders themselves to evolve alongside their teams.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with James Bates, founder of AdviNOW Medical, about scalability, automation, and the lessons he has learned from building businesses across multiple industries. James explains why scalable businesses need the right margins and repeatable systems, while sharing how AdviNOW Medical adapted its strategy after COVID disrupted its original retail healthcare model. He also explores how AI can transform medical practices by automating administrative processes, improving efficiency, and allowing healthcare providers to focus more of their time on patient care.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with James Manders, owner of CassonX, about the financial, hiring, and leadership lessons he has learned while growing his recruitment business. James shares his “rule of three” for managing cash flow, why finding and retaining the right people remains one of the toughest challenges in business, and the importance of acting quickly when an employee isn’t the right fit. He also discusses building Casson X into a respected financial services recruitment brand, his ambitions for international expansion, and his long-term vision for eventually handing the business over to the team that helped build it.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn sits down with Adam Farmer, owner of King Farmer Agency, to discuss entrepreneurship, sales, and using AI to build more efficient businesses. Adam shares why successful selling starts with service, honesty, and compassion, along with lessons from more than 25 years of entrepreneurship and navigating its inevitable highs and lows. He also explains how King Farmer Agency serves as a “digital COO,” helping business owners automate operations, organize digital assets, and prepare their companies for sustainable growth, acquisitions, or future exits.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Billy Moyer, owner of SOS Leadership, about nearly two decades of entrepreneurship and the lessons he’s learned about growth, change, and leadership. Billy shares why self-awareness is essential for recognizing the “shadow side” of leadership, where ego, fear, and disconnection can undermine even highly skilled leaders. They also explore the importance of continually reinventing your business, giving yourself time to enjoy the entrepreneurial journey, and leading yourself effectively before attempting to lead others.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Ben Ellman, owner of Ben Elman Consulting, joins the Atomic Impact Podcast to share lessons from building an executive coaching and management consulting business serving leaders in private equity and technology. He discusses why strong results, trust, and word-of-mouth referrals have been more effective for his consulting work than traditional digital marketing, while also sharing insights from running his second business, Dating Across the Pond. Ben also explores the importance of specialized expertise in executive coaching, the challenges of marketing different business models, and his plans to expand through speaking engagements and continued client growth.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Michael Elliot, owner of Withwards Business Leadership, joins Jason Osborn to share lessons from building his executive coaching and strategic consulting business. Mike discusses the importance of choosing the right clients, nurturing long-term relationships, leveraging referrals, and setting clear expectations to create successful client partnerships. He also shares his vision for growing his coaching work while building a business that gives him the flexibility to prioritize both professional fulfillment and family life.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/
 

In this episode of the Atomic Impact Podcast, John Checkers, owner of Checkers Truck Insurance Services, joins Jason Osborn to share the leadership lessons that helped him build a high-performing team and accelerate business growth. John explains why clear expectations, hiring strong talent, maintaining a professional environment, and quickly addressing poor cultural fits have been critical to creating a productive and profitable company. He also discusses using systems and AI to operate more efficiently, with the long-term goal of reducing his workload and creating more personal freedom.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/