The Atomic Impact Podcast

Episode 23 Laurence Ainsworth: Managing High Growth Business

In this episode, we have invited Laurence Ainsworth. He spent his formative years in sales and marketing in the IT industry working in the UK subsidiaries of companies like General Electric, McDonnell Douglas, and prime computer.
During his last employment, he worked in a fast-growing IT services business growing between 25 and 40% per annum over a decade, which is phenomenal growth. During that time, he rose to regional director of what became a footsie 100 business. And from 2002, he has worked as an independent consultant working with small and medium businesses.
Since 2011, he specialized in supporting high-growth businesses and has written one of the few books on high growth as well. These clients come from all sectors of the economy and are unified by their owner’s ambition to maximize the growth opportunities for their business.
Biggest challenges for companies
[3:07]
Typically, the biggest challenge is actually getting the business to grow with sales. When you look at high growth and if you take the Coronavirus situation, in particular, its sales lead growth. People have gone from selling beer to making hand sanitizers, but the demand for hands has just absolutely exploded. So going from making a very small amount to a massive amount. The two issues are one, where do you get the money to fund all this investment? And secondly, how do you get good people to make sure that you can deliver what you sell at the right quality?
Tips and Ideas in embracing an increase in cost as you grow
[5:58]
The first thing to think about is that if things are looking that you're going to grow rapidly, then what you very quickly have to do is to understand some internal metrics in your business. As you grow, initially, your costs will go up, because you've got to invest in the business to give the business the capability to meet the growth when it gets there. As it gets there, then your business will be more efficient, and you'll be able to pull back some of that extra cost. But people typically do this all too late.
[9:02]
And often with growth, it's about keeping that momentum going. As soon as the momentum starts to go, it's very hard to get it back.
Advice about investing in the infrastructure
[11:38]
You have to have faith in your ability to sell. You need to have a good sales forecasting system, which gives you confidence. Once you've got that, that then enables you to feed that back into the rest of the business. And it will do two things; one, most sales will enable you to generate some of the cash flow, to be able to make that investment early. But secondly, if you've got those sales and confidence, if you go to lenders, you can say, these are my forecasts, this is what it looks like, this is why I need the investment.
Resources mentioned in this episode:
- Free LinkedIn Mini-Course Training: https://www.ImpactForLeads.com
Find out more:
- Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Laurence’s LinkedIn: https://www.linkedin.com/in/laurenceainsworth/
- Laurence’s email: laurence@managinghighgrowth.com
- Laurence’s website: www.managinghighgrowth.com
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who’d enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep… appreciate your atomic moments of impact.
Cheers,
Jason

Episode 22 - Laura Posey: Effective Planning for Long-Term Goals

In this episode, we have invited Laura Posey, Chief Instigator at MySimplePlans.com. She is an international consultant, speaker, and author specializing in helping entrepreneurs double their profits while taking time away from the office to change the world. She develops online programs for entrepreneurs to create simple, one-page strategic plans and implement them. She is also an author of "How to Plan Your Entire Year on One Sheet of Paper" and the co-author of "Six Secrets of Sales Magnets" and "Mastering the Art of Success."
Highlights of the show:
[2:14] Started helping People.
Laura started it because she needed it for herself. She started a sales training business because she came out from sales management in the corporate world. When Laura began the sales training business and didn't realize that she was rebuilding herself without the salary and the benefits, she realized she was making herself miserable. Hence, she wants to help other people.
[5:59] Tips in Planning Business.
The idea would begin with the end in mind. She thinks a lot of people have a hard time planning too far in the future. Laura mentioned that start with where you want to be in three years and think about what you want your business to look like at that time. It's a project, not a goal. But you need to have a vision for what you want your business to look like in three years, and then you can start working on that vision and figure out how to get there.
[10:13] Reframing your plans.
Laura recommends writing a plan for the upcoming year. A plan is a way of deciding what you want to do and then committing to doing it. Once you have a plan, you can then go the whole hog on the not now list. Once the plan is done, the list is no longer a shiny object, and you have more time for other things.
[13:44] Missing out opportunities.
Entrepreneurs often don't look at the opportunity and assess how much time and effort it will take to do it. If we don't take the time to do that, we get all sucked into the marketing stuff, like, I'm getting $20,000 worth of property for $2,000. Then who cares if you're not ever going to use it? And again, look at your own track record.
[17:24] Having Clear Vision.
Laura mentioned that it should be at the right time for you to invest the time you got to look at it and go; yes, I'm committed to not only consuming the content but implementing it as I go forward and doing all of it. You got to make that commitment. Planning is complex with a million moving parts, and she has simple success plans.
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
- Laura’s Checklist: https://simplesuccessplans.com/checklist/
Find out more:
- Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Laura’s Website: https://simplesuccessplans.com/
- Laura’s LinkedIn: https://www.linkedin.com/in/lauraposey
Don’t Forget :
If you’re enjoying the podcast, please leave a review.
If you know someone who would enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep… appreciate your atomic moments of impact.
Cheers,
Jason

Episode 21 Jayesh Patel: Overcoming The Challenges That Kill Businesses

In this episode, we have invited Jayesh Patel, the CEO of Progressive. He works as NED with companies, helping them with their businesses and growth strategies. He's got an incredible wealth of knowledge, and I'm just going to pick his brain today and chat through different things that he's learned and seen that the mistakes that a lot of business owners make, and business leaders make and some tips on how we can improve those.
Jayesh’s Background
[2:00]
Jayesh grew the business over 14 years from nothing and made lots of mistakes in building that business, including everything he sees now that other business owners make. He went off and did an MBA for four years learned how to build big businesses.
Biggest Challenges in businesses
[3:03]
The biggest challenge with these businesses is that they don't have the normal corporate processes systems and work internally. Many decisions are made by the business owner-manager, very little authority is passed down through the business. And as a result, when the business owner is not there, almost the company falls over until he gets back, and then they back up again.
One tip of not being the bottleneck.
[6:22]
The biggest laborious task that Jayesh always insists upon is to create your business plan. So why would you set the bed is not knowing the direction of travel? But in terms of what practical things they could do. Alongside that, Jayesh would suggest documenting every single process that you have in your business.
What's the common mistake in those processes?
[10:33]
These businesses tend not to have formal management meetings, no set KPIs, no processes and procedures documented, no board meetings, and no financial performance review. No KPIs against their financial performance, no business structure created their business plan to have a whole range of things that they miss, that if they're working somebody, they take for granted their own business. They don't realize that they're asked what they're offering. They're working. And so when people start their own businesses, they forget, they have to do all that.
Resource mentioned in the episode:
Free LinkedIn Mini-Course Training: www.impactforleads.com
Find out more:
- Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Jayesh’s LinkedIn: https://www.linkedin.com/in/jayesh-patel-ned/
- Jayesh’s Website: https://rwprogressive.co.uk/
Don’t Forget:
If you’re enjoying the podcast, please leave a review.
If you know someone who would enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep… appreciate your atomic moments of impact.
Cheers,
Jason

20 - Jane Sagalovich: Helping Rid The World Of Crappy Online Courses

Jason interviews Jane Sagalovich, who is also an online presence, and is the founder of Scale Your Genius. She is on a mission to inspire and guide coaches, experts, and consultants in 3 ways: 1) by reclaiming their time, building more wealth, and creating more impact, 2) demonstrating that leveraging your time and scaling your business does not have to result in poor quality services or inferior results, 3) Rid the world of crappy online courses. She has helped hundreds of experts design and sell their online courses with clarity, confidence, and ease.
Some highlights of the podcast include:
- IMPACT should be one of your core values
- See the value of the work you are doing
- Create the ability for you/others to learn on their own time
- Success of traditional learning is 8-12%, whereas E-learning is at 46-52%
- Create a business that optimizes your time and income, but also client results
- When designing an online course, become clear on what you want to create for yourself and for your client, and why
- When creating your course, envision where you want be one year from now in both your life and your business
- When pricing your course consider client value, client experience, marketing, and your own mindset regarding the course
- Client commitment to the course tends to increase when priced over $1000, their onboarding experience, and your commitment to the client
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
- Article regarding course pricing: https://scaledgenius.com/price
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Jane's LinkedIn: https://www.linkedin.com/in/jsagalovich/
- Jane's Facebook page: https://www.facebook.com/groups/thegeniustribe/
- Janes Website: https://scaledgenius.com
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason

19 - Peter Sandeen: Creating A Core Value Message That Gives You An Unfair Marketing Advantage

Jason interviews Peter Sandeen who's been in the online marketing industry for a decade. He works with companies and other marketing consultants to nail down their messaging.
Some highlights of the podcast include:
- How you say what you're saying is most important
- Fix your message so that it's compelling
- It's hard to read the label when you're inside the jar
- Know the difference between value and why someone would buy from you
- Understand things from your prospects perspective
- Your message needs to be understandable immediately
- Don't use a blunt spear
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
- Peter's Free Core Value Message Test: https://petersandeen.com/value/
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Peter's LinkedIn: https://www.linkedin.com/in/petersandeen/
- Peter's website: https://petersandeen.com/
- Peter's email: peter@petersandeen.com
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason

18 - Trevor Lee: The 7 P’s of Presenting - Tips To Help You With Your Presentation Skills

Jason interviews Trevor Lee who works with organisations helping with their presentation skills and sales processes.
Some highlights of the podcast include:
- Reasons why presentations fall flat
- Tips to help your presentation flow and not feel 'wooden'
- Structuring your time with presentations
- Tips on how to practise your presentations
- Differences of online and offline presentations
- How to properly use your voice
- What you need in your presentations (The 7 P's)
- Trevor's 44@60 challenge
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Trevor's LinkedIn: https://www.linkedin.com/in/trevor-lee-media/
- Trevor's website: https://www.trevorleemedia.co.uk/
- Trevor's podcast: https://www.trevorleemedia.co.uk/podcast/
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason

17 - Cameron Turner: The Power Combination Of Lean Consulting And RPA (Robotic Process Automation)

Jason interviews Cameron Turner who is the CEO of Lean Consulting. Cameron works with companies to help them get more lean and better automation through RPA.
Some highlights of the podcast include:
- Helping people feel empowered to make change
- Time, empowerment, and knowledge to help your company to get more lean
- RPA can improve processes
- Encouraging change whilst removing a fear culture
- Don't forget to 'get your hands dirty'
- What is RPA (Robotic Process Automation) and how it can help your business
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Cameron's LinkedIn: https://www.linkedin.com/in/camjturner/
- Cameron's website: http://www.leanconsulting.com/
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason

16 - Dr. Wayne Wright: How Your Self Perception Could Be Stopping The Growth In Your Business

Jason interviews Dr. Wayne Wright who has worked for some of the world's largest businesses such as Dupont, ICI, Carodon. His experience is in the building of businesses from the bottom up with a clear understanding of strategic elements essential in driving successful growth. He's named on 8 different patents. Wayne has companies in the UK and USA. Dr. Wayne's new book called The 10 Commandments of Business Growth. The book chronicles the strategies, tactics, and tools that have helped his client's achieve phenomenal mulit-million growth and exits from their business.
Wayne is the Managing Director at WSQ Solutions.
Some highlights of the podcast include:
- Positioning your busy based on where your growth is
- Has your purpose changed as you grow?
- Does your client need to change as you grow?
- How Your Self Perception Could Be Stopping The Growth In Your Business
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
- Wayne's Book - 10 Commandments of Business Growth: https://www.amazon.co.uk/10-Commandments-Business-Growth-Timeless/dp/1838168001
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Wayne's LinkedIn: https://www.linkedin.com/in/drwaynewright/
- Wayne's website: https://www.wsqsolutions.com/
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason

15 - Malcolm Johnston: Why Hiring The Right People Isn’t The Responsibility Of The HR Department

Jason interviews Malcolm Johnston. Malcolm is an NED, author and pracademic with 40 years’ experience working for and with organisations in the UK and internationally. He is a leader in B2B strategic marketing and customer experience programmes and, as well as running his own strategy consultancy, is an Executive Fellow of Essex Business School and a visiting lecturer at Birkbeck College, University of London.
Some highlights of the podcast include:
- Why hiring the right people is the responsibility of the HR department
- Why the marketing strategy drives the type of people that need to be hired in your organization
- The importance of hiring people that aren't like you
- Hiring for diversity of thought
- Giving up the right to be right
- The importance of creative conflict
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- Malcolm's LinkedIn: https://www.linkedin.com/in/malcolmjohnston/
- Malcolm's website: http://www.reformationassociates.com/
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason

14 - John Jeffcock: Biggest Mistakes When Approaching C-Suite Executives To Do Business Or Network

Jason interviews John Jeffock who is Chief Executive of the award winning C-Suite network business Winmark. John was a former infantry Captain in British Army, decorated for distinguished service, first Gulf War, later he ran the Northern Cordon around Sarajevo for the UN, during the war in Bosnia.
Since then has written two books of war poetry, proceeds from both going to injured soldier charities.
Now John is the CEO of Winmark which runs 16 C-Suite networks, with 700 multinationals, across 13 countries – including the world leading Chief Sustainability Officer network. He has an MBA and sits on six educational boards including two London University MBA advisory panels.
Currently John is writing a book for Bloomsbury, the publishers of Harry Potter, about how to get into and be successful in the C-Suite.
Some highlights of the podcast include:
- Biggest mistakes when approaching C-Suite executives to do business or network
- Understanding the pain points of C-suite executives
- Leading with why, now who
- Why a test project is often your key into the door
- Tips for C-Suite executives for further success
Resources mentioned in this episode:
- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com
Find out more:
- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/
- John's LinkedIn: https://www.linkedin.com/in/john-jeffcock-9a04111/
- John's website: https://www.winmarkglobal.com/
Don’t Forget:
If you’re enjoying the podcast please leave a review.
If you know someone who'd enjoy or benefit from today’s topic, hit the share button and pass it on.
Thank you so much and until next time keep... appreciate your atomic moments of impact.
Cheers,
Jason