The Atomic Impact Podcast

In this episode, Jason Osborn sits down with Pete Wilkinson, founder of Reclaro, to discuss how businesses can improve strategy execution, gain clarity, and achieve their most important goals. Pete shares lessons from his entrepreneurial journey, including the importance of niching early, understanding your ideal customer, and staying committed to a long-term vision even when growth feels slower than expected. He also explains how cultivating resilience, perspective, and a clear future roadmap helps business owners navigate challenges and stay aligned with their true potential.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn speaks with Iain Cox, owner of Unlock My Cloud, about the growing need for cybersecurity governance and why business leaders must view cyber not as a technical issue but as a core risk management priority. Iain shares lessons from his entrepreneurial journey, including the importance of crafting a clear, buyable offering, building strong partnerships, and cultivating motivated teams through genuine long-term relationships. He also discusses his shift from consulting to managed services as he positions his business for sustainable growth and long-term value.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

On this episode, Jason Osborn interviews Aditya “Addie” Divecha, owner of ADT Solutions, about his journey building a B2B marketing agency from a community first focus into a revenue conscious sustainable business. Addie shares lessons on designing the right business and pricing model, avoiding undercharging and burnout, and helping clients think long term about ROI instead of chasing quick wins. He also talks about mindset, trusting yourself, enjoying the process, and using LinkedIn as a relationship building platform, and he gives a glimpse into his vision of building future products to solve deeper B2B marketing challenges.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Nicci Take, owner of the M62 Group, to explore nearly three decades of business growth, sales psychology, and hard-won entrepreneurial lessons. Nicci shares candid insights on mastering cash flow, protecting (and letting go of) intellectual property, and developing a win-rate-driven coaching model that has helped clients secure billion-dollar deals. She also introduces her community, Leaders That Win, where non-sales leaders learn the behavioral and cognitive science behind influencing high-stakes decisions.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Jason Osborn sits down with Mark Layder, founder of BizQonnect, to uncover why most businesses struggle not from lack of skill, but from flawed structure. Mark breaks down the hidden pitfalls, from poor early partnerships to chaotic foundations, that silently sabotage growth. This episode reveals how adopting a new business paradigm can help owners build stronger, simpler, and far more profitable companies.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn sits down with David Amerland, founder of David Amerland Ltd, to explore how intuition, neuroscience, and human behavior shape effective decision-making in business. David shares insights from his work writing books on human behavior and technology, and guiding C-suite executives to apply that knowledge more effectively inside their organizations. Together, they dive into why trusting your instinct, understanding internal dynamics, and choosing the right path, even when it’s harder, are essential for sustainable leadership and growth.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/
 
 

In this episode, Jason Osborn speaks with Steven Goldstein, owner of AlphaRCubed and AlphaMind, about the inner challenges business owners face and how to quiet the “noise” that disrupts their performance. Steven shares insights from his transition from a long trading career to building a successful coaching and development business. Together, they unpack the importance of identity, vulnerability, and purposeful focus in creating sustainable and meaningful success.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Ed Morrison, founder of the Strategic Doing Institute, where he helps leaders develop the skills needed to design and guide complex ecosystems. Ed explains why traditional strategic planning fails in uncertainty and shares how small experiments, collaboration, and continual learning create the conditions for breakthrough innovation. He also discusses the importance of team-based leadership and how Strategic Doing is empowering practitioners worldwide to tackle complex challenges with simple, disciplined methods.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Luke Ireland, CEO and co-founder of Creventa, a B2B SaaS platform powering event management for hospitality venues. Luke shares the lessons learned from hands-on selling, building deep customer relationships, and developing software that evolves through real-world user feedback. He also dives into how Creventa is growing rapidly, shaping the future of hospitality tech, and positioning itself for major industry acquisition.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Himanshu Singh, founder and managing director of HSA Advisory, an investment banking firm. Himanshu shares valuable lessons from building his business, emphasizing authentic networking, long-term thinking, and staying consistent through the challenges of entrepreneurship. He also highlights how his sister company, CorpFin Hub, is rapidly becoming a leading mid-market deal-sourcing marketplace in the UK.
To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/